I Tested Dozens of Marketing Channels. These 10 Actually Worked.
Shipping a product feels like the hard part. Then you launch into silence and realize distribution was the real challenge. For a long time, I though…
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Getting Your Writing Seen Beyond Your Own Site
Part one of this series covered your own site: llms.txt, structured data, machine-readable feeds, the eight layers that make your pages legible to h…
The Website Is Not the Product
TL;DR Anthropic's crawler now retrieves 60,000 pages per visitor sent back — up from 6,000:1 six months ago. The website as distribution channel is…
Anthropic Picked Tulsa
Anthropic launched Claude for Small Business on May 13. Every read I've seen has focused on the product surface: 15 prebuilt agentic workflows, 7 na…
Why Distribution Belongs Inside Your MVP, Not After It
I spent a year building fourteen products. Most of them are good. Some of them solve real problems. Almost none of them have users. The reason is em…
Broadcast silence: 10 Farcaster casts, 12 followers, the only reply came from somewhere else
Broadcast silence: 10 Farcaster casts, 12 followers, the only reply came from somewhere else This is the distribution post-mortem we owed ourselves.…