82% of Ad MCP Servers Are Single-Platform: We Surveyed the Landscape
Originally published on the Adspirer blog . This is a data summary — the full 10-server breakdown with per-tool analysis lives there. Ask ChatGPT or C…
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App Market Research: A Data-Driven Guide for Indie Developers
If you're an indie developer deciding what to build next, you don't need a $500/month market research subscription. The data you need is publicly avai…
We asked AI to recommend tools in three SaaS categories 20 times each, and the shape of the answers told us which ones a challenger can still win
More buyers now ask ChatGPT, Claude, Perplexity, or Gemini for a tool before they ever open Google. So we started measuring what those models actually…
We reworded one buyer question and watched a shared inbox tool drop from 10 out of 10 to zero on ChatGPT
More and more buyers ask an AI model before they ever open Google. So we started measuring what ChatGPT, Claude, Perplexity, and Gemini actually say w…
SEO Is Not Dead: Why AI Search Still Depends on Search-Ready Websites
Over the past two years, people have loved saying the same thing: "SEO is dead.. "Everyone asks ChatGPT now. Who still searches on Google?. "AI gives …
Search Engine Optimization (SEO): Why It Matters in the Digital Age
As a builder, you've spent weeks, maybe even months designing and developing your website. Every page is polished, the user interface is intuitive, yo…
The Nintendo Switch's days are numbered—but what is that number?
Ars analysis suggests the 9-year-old console could keep selling for years.
Your insurance brand is missing from the AI answer. Here is how to measure why.
If you work on growth or SEO for an insurance brand that is not State Farm, you have probably typed your own category into ChatGPT and watched it reco…
Building a Plugin-Free Newsletter Popup on WordPress: Custom REST Endpoint Mailchimp API v3
Building a Plugin-Free Newsletter Popup on WordPress: Custom REST Endpoint → Mailchimp API v3 A client wanted a newsletter popup on their WooCommerce/…
The Backdoor in Your Browser: Why You Are the Product (And How to Opt Out)
Your browser is not a window. It is a two-way mirror with a gift shop on the other side, and you are the inventory. You did not get hacked. You clicke…
Exporting any Bluesky profile's followers with the open API
Every big social network locks audience data behind auth walls and anti-bot systems. Bluesky went the other way. The AT Protocol is open by design, so…
Checking whether ChatGPT actually recommends your product
Ask ChatGPT or Perplexity "what's the best note-taking app" and you get a shortlist of three to five names. Either you're on it or you don't exist in …
Nobody is monitoring Bluesky, so I built a mentions scraper for it
I wanted to know when people mention a brand on Bluesky. Simple ask. Turns out Brandwatch, Mention, Hootsuite, basically every social listening tool, …
Chapter 9. Stage 4 - Scale
9.0 What Scale Means The Scale stage begins when a B2B Enterprise company has built a working engine - a repeatable wedge, a predictable demand system…
Chapter 8. Stage 3 - Engine
8.0 What Engine Means The Engine stage begins when a B2B Enterprise company has a repeatable wedge - a defined ICP, a sales motion that closes deals w…
Chapter 7. Stage 2 - Wedge
7.0 What Wedge Means The Wedge stage begins when a company has found something real - a specific customer segment, a specific problem, and design part…
What is AI Visibility? The Metric That Replaced Rankings in 2026
TL;DR: ChatGPT, Claude, and Perplexity name only 3-5 brands per answer. AI visibility measures how often yours is one of them -- across mention rate, …
AI Assistants Are Quietly Sending You Customers — and Your CRM Can't See Them
The best acquisition channel in your CRM may be hiding under website . That sounds dramatic, but it is exactly what we found in our own CRM at Automaz…
My best-looking ROAS campaigns were quietly destroying subscription revenue
Campaigns with the cleanest ROAS dashboards had collapsed subscription attach rates — from 40% down to under 12% — and nobody noticed for weeks. Here'…
How I got 570k Reddit impressions for my side project using data journalism posts
Earlier this year I built PriceSquirrel, an EU-wide PC hardware price comparison platform. I had no marketing budget, no existing audience, and no con…
How We Build Client-Safe Publishing Workflows
How We Build Client-Safe Publishing Workflows Most social automation breaks in the same place: it treats publishing as the job. For client work, publi…
Lead Enrichment Pipeline: From Domain to Full Company Profile (Free Stack)
The standard playbook for a BDR or founder-led sales effort goes roughly like this: get a list of target domains, enrich them with a paid tool (Clearb…
The Case for Standardizing the Design of Websites
People complain that websites are all starting to look the same. They are not entirely wrong. A lot of modern websites do look alike. They have famili…
Adding one field to our CAPI payload moved match rate from 66% to 79% overnight
Adding hashed phone number to an already-live CAPI integration — nothing else — pushed match rate 13 points in a single day. That's the kind of result…
How TF do you get paying SaaS customers?
I'm in pain trying to get customers through cold email, marketing posts, videos etc... I know I have a useful product - cloud coding agents at repobir…
Your structured data is probably broken, and your crawler isn't telling you
Most on-page audits catch the obvious stuff: a missing title here, a duplicate meta description there. The thing that quietly costs you rich results i…
How to Check If a Page Is Ready for AI Search Visibility
AI search is changing how people discover content. A page can rank in traditional search and still be hard for AI answer engines to extract, summarize…
I built a free traffic exchange for indie founders (and why nobody else did)
Every indie founder has the same problem on day one. You launch. You post on Twitter. Your mom visits your site. Then nothing. You need traffic but yo…
What I learned building a launch channel matcher for indie devs
Six months ago, I was staring at a blank spreadsheet trying to figure out where to launch my side project. 😵💫 I asked on Twitter, got 12 different an…
How AI engines actually decide what to cite (ChatGPT, Perplexity, Gemini, AI Overviews)
Everyone keeps asking "is SEO dead." Wrong question. AI search doesn't show ten blue links. It generates one answer and names a few brands. If you're …