How We Decide What NOT to Automate
A follow-up on building an AI copilot for freight dispatch TL;DR: We don't decide whether to automate a task based on how repetitive it looks. We lo…
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Why We Killed the Per-User Subscription: The Shift to Value-Led SaaS Pricing
Two years ago, during an otherwise ordinary quarterly review, our head of customer success pulled up an account screen that made the room go silent.…
Use Prototypes to Plan Production Software with AI
Eight hours of planning, or fifteen minutes? Depends what you're building: Production-grade or prototype-grade. In June, I gave a talk at Agentic Bu…
The Second Click Is the Real Test of an AI Shopping Plugin
The first successful search is the easiest part of an AI shopping demo. A user asks for a product, the model calls a tool, and a polished result car…
Anthropic and OpenAI Quietly Stopped Being API Companies. Nobody Warned the Ecosystem.
In 2023, the business model was clear. Anthropic builds models. Developers access them via API. Developers build products. Users use the products. A…
How to Build a Cost-Aware AI Model Router for SaaS Workflows
An AI product can become expensive without doing anything obviously wrong. The prompts work. The model answers correctly. Users are getting value. T…
features vs. decisions
Most software doesn't become complicated because it has too many features. It becomes complicated because it has too many decisions that can no long…
Can it scale? (First Part)
I will do my best to clarify what the term ‘scale’ (actually) means. TLDR Technology Scaling is not Business Scaling although they can work together…
ABM landing pages for maritime cybersecurity
Industrial B2B meets product-page UX Account-based marketing can look tidy in a deck and messy in a browser. The tension is sharp when you mix an in…
.github/workflows/accessibility.yml
Designing AI‑Driven HR Tools for WCAG 2.2 Compliance Under the EU AI Act and UK Online Safety Act Meta: Learn how to build AI‑driven HR tools that m…
The Writing Problem That Wasn’t Really a Writing Problem
ThoughtForm started out as a writing tool. I'm the type of person who struggles to get my ideas out onto a blank page. I know what I want to write a…
What a Small-Business CRM Needs Beyond Contact Storage
A contact table is easy to build. A usable CRM is an operations system. The difficult part is not storing a name and email address. It is preserving…
Free Is a Design Choice: Building a Board Game Platform Without Ads or Paywalls
-- title: "Free Is a Design Choice: Building a Board Game Platform Without Ads or Paywalls" description: "Why YiBoard runs on a free-forever model:…
What's New in COPOMO — Customization, Rewards, and Focus Cosmetics
Since our last blog posts landed at the end of July, COPOMO has grown a quieter kind of progress system: cosmetics and rewards that live off the tim…
Designing sleep apps that people don't abandon after three nights
Designing sleep apps that people don't abandon after three nights The sleep app category has one of the worst retention curves in consumer software.…
The 4 Metrics an Early-Stage AI Startup Should Actually Track
There's a dashboard-shaped hole in most early-stage AI companies, and the usual instinct is to fill it with everything. Latency percentiles, token c…
My First Paying Customer Failed 4 Times: Quality Is Not a Final Check
A 0.3-second disagreement between two sources of truth made my first paying customer fail four times. The browser preview stored the project duratio…
I Built a PTE Core Platform While Preparing for Canada PR
When I was preparing for Canada PR, I learned quickly that a competitive CRS score is critical. Language points are a big part of that, so the Engli…
Pricing Your First Product: Why Free Is the Most Expensive Number
The hardest part of pricing a first product is not the number. It is that charging money is the only test that tells you whether anyone actually wan…
The Eligibility-Matching Problem Is Not Search — It’s Constraint Solving
Most startup funding platforms work like search engines. You type “AI grant” or “startup funding” and get a list of opportunities. But founders are…
Failure Friday: Digital Dream Labs and the Cost of Losing Customer Trust
Not every startup failure begins with a bad idea. Sometimes it begins with a product people genuinely love. Digital Dream Labs is a good example. Wh…
Build vs Buy: What Belongs in Your MVP and What You Should Rent
There is exactly one part of a first product that has to be yours: the thing you are here to prove. Everything else is plumbing, and plumbing is che…
A league season is not a long tournament: four product bugs my test suite could never catch
I built a football prediction game for the 2026 World Cup. A month long, 104 matches, one winner at the end. It worked, people played, nothing caugh…
Anonymous survey design starts with a data inventory, not a checkbox
“Anonymous” is often implemented as a missing name field. That is a start, but it is not a design method. A survey can omit a name and still connect…
Social Media Comments as a Support Queue: A Practical Workflow for Developers and Community Teams
A common mistake is treating social comments like a public bulletin board: post something, skim replies when there’s time, and react ad hoc. That wo…
Is anyone else struggling with "AI says so" decisions?
Over the past few months, I've noticed something changing in technical discussions. It used to be: "I think we should do X because..." Then came arg…
What Actually Separates a Good Developer Hire From a Bad One published: true
Most engineering teams have a hiring process. Far fewer have a hiring philosophy . That distinction matters more than it sounds. A process tells you…
The Distribution Gap Killing Early-Stage AI Startups.
Why shipping faster isn’t enough when nobody discovers your product. Every week, dozens of AI startups launch on Product Hunt, Hacker News, Reddit a…
What I Learned Building a One-Photo AI Photoshoot Workflow
AI image generation demos usually optimize for one impressive output. A product has to solve a different problem: helping a real user get a repeatab…
Build or Buy a Health AI Feature? Use a Risk-and-Economics Ledger
A product team can make either option look cheap by moving risk outside the spreadsheet. “Buy” hides integration, consent, and exit work; “build” hi…