FIFA’s World Cup Halftime Show Puts American-Style Spectacle on the World Stage
Organizers want the show to be the most-viewed halftime show in history. Having Shakira, Justin Bieber, Coldplay, and BTS will surely help—but do socc…
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Erling Haaland Is Everywhere at the World Cup. Most of It Is AI
Norwegian striker Erling Haaland isn’t just a footballer anymore. He’s become an internet character perpetuated by fans and AI.
World Cup Teams Are in a Race for AI Dominance
This year, FIFA is providing an AI agent that any team can use. Is it enough to level the playing field or will future winners be determined by which …
The US Is Requiring Foreign Influencers to Get Work Visas for the 2026 World Cup
FIFA announced agreements with platforms such as TikTok and YouTube that include the participation of dozens of international influencers to generate …
The Other Major Soccer Event of 2026? The Shake-Up in the World of Video Games
The 48-team World Cup is not the only historic soccer event this year. Four titans are vying for control of video game soccer in the fiercest battle t…