I scored 100 businesses on whether AI actually recommends them. Big brands are losing to indies.
Classic SEO measures whether you rank on Google. But AI answers are quietly eating the ten blue links, and that raises a different question with dif…
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Open Source the Product and Let Developers Distribute It
Originally published on Advertising is Hard , a free library of marketing strategies that worked, with receipts. The solo developer behind Postiz, a…
Using AI to Write Technical Documentation — What Actually Works
An LLM asked to document a payments module — about 900 lines, four public functions, a retry wrapper — will typically produce something gorgeous. St…
ChatGPT vs Claude vs Gemini: How to Actually Choose in 2026
The three-way comparison you actually need is not the one on the leaderboards Pick any two of ChatGPT, Claude and Gemini and there is a benchmark wh…
"Needs an Account" here means "Not Nutomatable"
In June I tested the 29 startup directories my launch tool submits to. Exactly one let you submit without an account. I re-ran the whole thing today…
I built Github actions workflow for cxgrd
I recently built and shipped GitHub Actions workflow for cxgrd . I built it to automate the scanning of project directory by the scan command and bl…
The search step is shrinking, and outbound got cheap. What is left?
Two things changed under our feet this year. First, people ask an assistant and do not click. A friend needed accounting software last month and nev…
Technical SEO Checks I Run Before Writing More Content
“We need more content” is one of the most common conclusions in SEO. Sometimes it is right. Often it arrives too early. If search engines cannot rel…
I Turned 9,575 Jewelry Comments Into Landing-Page Tests—Without Calling Reddit a Market Survey
I had a content-research problem that looked easy at first. Our local Reddit corpus contained 310 jewelry-related threads and 9,575 stored comments.…
We listed gex.live on ~15 directories in a week. Here is what that did and did not do
Build-in-public note, no fireworks. Why bother Search Console in mid-August was blunt: 6 of 1,098 pages indexed, the rest stuck at "Discovered – cur…
Why Google Won't Index Your Pages: 4 GSC Fixes
Originally published on echoeffect.net . If you have been inside Google Search Console recently and clicked into the Pages report (previously called…
People Liked My Product. They Just Didn't Need It.
I recently learned something about building products that I probably should have understood much earlier: People liking your product doesn't necessa…
I measured 7,032 WordPress plugins to find out how anyone gets their first install
I shipped a plugin to the WordPress.org directory. It got zero installs. That is not a complaint, it is the normal outcome. Roughly 19% of all plugi…
Your Website Can Be Technically Perfect and Still Fail at SEO
I've seen this happen a lot. A developer builds a fast website, gets the Core Web Vitals into a good range, adds proper metadata, creates a sitemap,…
Answer engine optimization: the same work, a clearer name
⏰ The 30-second version AEO (answer engine optimization) means making your content easy to lift into a direct answer — in an AI assistant, an AI Ove…
ABM landing pages for maritime cybersecurity
Industrial B2B meets product-page UX Account-based marketing can look tidy in a deck and messy in a browser. The tension is sharp when you mix an in…
The $0 Distribution Playbook for MCP Servers: 12 Channels, 30 Days, Real Numbers
A month ago I shipped aicraft-code-review — an open-source MCP server that reviews code locally (OWASP scanning, N+1 detection, style rules) for Cla…
Why AI Product Launches Feel Identical
Watch enough AI launches and they begin to blur into a single, endlessly repeating event. There is the understated title slide. The claim that we ar…
How to Track AI Referral Traffic from ChatGPT, Claude, Gemini and Perplexity in GA4 ?
AI assistants are becoming a measurable source of website traffic. People now use ChatGPT, Claude, Gemini, Perplexity and other AI assistants to res…
Why is no one signing up for your SaaS? Four leaks, in order
You shipped. The product works. The Show HN post got a few upvotes — and the signups chart is a flat line. The reflex is to conclude the product is…
I checked a dozen startup directories for real backlinks. Most free tiers give you nothing.
Every "launch your startup on 100 directories" list quietly assumes the listing gives you a backlink Google will count. We checked a dozen of them.…
Reddit decides who AI recommends: what I found measuring 241 software categories
Buyers have started asking ChatGPT and Gemini which software to use instead of opening ten tabs. So over the last few weeks I ran a simple experimen…
Your funding trigger is probably too broad
Most teams that run outbound off funding announcements define the trigger as "companies that raised". That is not a trigger. It is a firehose, and w…
How to Validate a Startup Idea on Reddit (Founder's Guide)
Your friends think your idea is great. Your mom loves it. That tells you nothing. If you want strangers to tell you the truth for free, learn how to…
AI Agents for Marketing in 2026: 8 Platforms Replacing Manual Marketing Ops
According to HubSpot's 2026 State of Marketing Report , 61% of marketers believe AI is creating the biggest disruption marketing has experienced in…
I spent a month doing AEO for a tiny niche site. Most of the advice was wrong.
"Answer Engine Optimization" is the new gold rush: get your site cited by ChatGPT, Perplexity, and Google's AI Overviews. There is an entire cottage…
Optimize an AI agent to sound human, judged by an AI detector
You can tell when an LLM wrote an email. The "I hope this email finds you well" opener, the three polite paragraphs answering a one-line question. I…
Your call-to-action can be present and still dead-end. Audit for clickable, not just for the URL.
I run an automated content pipeline. It checks, among other things, that every published video description contains a call-to-action — a link to the…
Awesome Lists for Devs Who Just Shipped and Now Need Users
Marketers love a good list. Top 10 tools, 5 hacks, 7 habits — it's basically our love language. So it should surprise no one that GitHub, the home o…
Who sells the book when the customer asks an AI? Romania's book market across 5 AI engines
When someone asks ChatGPT "which online bookstore should I use for children's books?" , they get one answer , not ten blue links. So we measured who…