My best-looking ROAS campaigns were quietly destroying subscription revenue
Campaigns with the cleanest ROAS dashboards had collapsed subscription attach rates — from 40% down to under 12% — and nobody noticed for weeks. Her…
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Adding one field to our CAPI payload moved match rate from 66% to 79% overnight
Adding hashed phone number to an already-live CAPI integration — nothing else — pushed match rate 13 points in a single day. That's the kind of resu…
Naver Brand Search shows 5 –9 LTV:CAC and it's the least useful number on my dashboard
Naver Brand Search returns 5×–9× LTV:CAC on every Korean D2C account I operate. It also tells me almost nothing useful about growth. You're not acqu…
25–35% of our best customers were aging out of retargeting before we ever showed them an ad
A frequency cap failure on a $40K/mo account eventually traced back to a 7-day retargeting window that was quietly excluding the highest-value buyer…
A Merchant Center disapproval wiped 40% of our SKUs the day a 6-week promo launched
Three days into November, a disapproval cascade pulled 40% of active SKUs from Shopping and Performance Max simultaneously — on day one of a promoti…