ВкусВилл: UX, который покоряет, и ложка дёгтя в офлайне
О подходе к пользователям во ВВ я узнала от продакта, когда готовилась к собеседованию на рейтинги и отзывы в Авито. Я посмотрела презентацию и была…
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Sony's decision to ditch discs was practically inevitable, data shows
Circana numbers show US gamers overwhelmingly voting with their wallets.
Inventory Display and Messaging Strategy
Stock Messaging Isn't One-Size-Fits-All: A Category-Based Approach "Only 3 left in stock!" This kind of urgency messaging is everywhere in e-commerc…
Прогнозирование спроса. Аномалии в исторических данных – что с ними делать
В большинстве известных мне коробочных прогнозных систем есть этап, когда часть исторических данных о продажах отбрасывается. К примеру, этот…
Valve kills its retail gift card program due to scammers
Move also cuts off a massive market of legit users who buy cards with physical cash.
Amazon will show AI product images when you search for some reason
Amazon will use visual search and AI to show AI generated product images that match your search queries. The retailer says it will help guide users…
10 AOV Uplift Levers Each Have a Hidden Cost — Map the Risks Before You Ship
"We launched every AOV uplift lever we could find. AOV is up — but monthly revenue is flat, or slightly down year over year." This is one of the mos…