Counting, locating, and verifying stock on a phone
A warehouse team opens the day with a cycle count across three Shopify locations. They scan barcodes or SKUs on their phones, and the app writes eac…
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A Practical Taxonomy for Ecommerce Support Questions
AI support becomes useful only when the operating rules behind it are explicit. The hard part is rarely writing a fluent reply; it is deciding which…
Designing AI Assistance for Agents, Not Just Automation
The safest way to introduce AI into support is to treat every automated answer as the result of a small, reviewable process rather than as free-form…
I built a production-ready Shopify Hydrogen theme and open-sourced it
Every Hydrogen project I've worked on started the same way — wire up a cart, build a PDP, add filters, then spend weeks on the "extras" that aren't…
AI Can Find the Failure. Who Decides What the Fix Should Be?
AI is changing accessibility remediation fast. It can find common accessibility failures, explain them, and increasingly write the fix. That's real,…
Before you pay anyone to migrate your Shopify catalog, make them promise these 17 things — in writing
I audit catalog migrations for a living. Every disaster I've seen was preventable — not by hiring better, but by agreeing in writing what "done" mea…
A Minimal Data Model for Product Questions in Customer Support
AI support becomes useful only when the operating rules behind it are explicit. The hard part is rarely writing a fluent reply; it is deciding which…
Designing After-Hours Support Without Hiding the Human Team
The safest way to introduce AI into support is to treat every automated answer as the result of a small, reviewable process rather than as free-form…
I blocked accessibility overlays on 56 Shopify stores and measured what changed
Median change to the underlying markup: zero — in every one of six runs, across three samples drawn at different times. That sentence needs about tw…
Your store weighs 1.7 MB and still takes 18 seconds: the number that matters is 364 requests
Page weight is the number everyone checks, and it is the reason this store has been slow for months without anyone finding out why. I measured a Sho…
Fixing Shopify Google Ads Conversion Tracking: Server-Side Setup Without GTM
If your Google Ads dashboard consistently reports significantly fewer purchases than your Shopify order log, your client-side conversion tracking is…
Identity Is the Easy Half
Originally published at avalayer.com/writing , Field Notes 002. I was setting up a throwaway store to test something unrelated when I found it. Shop…
You don't have to choose between Shopify updates and accessibility fixes
A while back, a developer told me something that stuck with me. He said fixing Shopify Liquid files is a hassle, because customizations don't scale…
Building an embedded Shopify app in Symfony: session tokens, token exchange, and the parts nobody writes in PHP
Shopify's app documentation has exactly one first-class path: Node, the official CLI, and a Remix template that wires authentication for you. Pick a…
How I Optimized a 2,300-Order/Month Shopify Store for 80% Cash on Delivery
Everyone talks about Shopify themes. Few people talk about operations. When you're processing 2,300+ orders every month , your bottlenecks aren't CS…
Processing Millions of Records Through Shopify: Lessons From High-Volume Integrations
Your Shopify integration works great. Until it doesn't. At 1,000 records a day, a simple loop with API calls is fine. At 500,000 records a day, that…
Shopify Checkout UI Extension Development: A Step-by-Step Guide (2026)
Shopify checkout UI extension development means building a small, sandboxed React or Preact component that Shopify renders inside a fixed slot in ch…
The Liquid you lint isn't the Liquid Shopify runs
shopify theme check passed clean. The validator I run before every commit passed too. Then I opened the page on the dev store, and a size chart that…
How a "safe" shipping change silently disapproved 621 products in Google Merchant Center
I run a small Shopify store. One afternoon I split my shipping policy in two — separate rules for domestic vs. international, nothing exotic — and b…
I built an AI shopping assistant for Shopify stores — here's what I learned
Shopify merchants deal with a brutal reality: most visitors leave without buying anything. Average ecommerce conversion rates sit around 2-3%. The o…
Custom e-commerce vs Shopify
Most brands should start on Shopify. That's not a concession — it's the fastest way to a working store with payments, tax, shipping, and a checkout…
Shopify retires API version 2025-07 on July 16 — pinned apps don't error, they silently fall forward to 2025-10
On July 16, 2026 at 15:00 UTC , Shopify stops serving API version 2025-07 . If your app, integration, or script still pins that version, here is the…
Shopify retires API version 2025-07 on July 16 — pinned apps don't error, they silently fall forward to 2025-10
On July 16, 2026 at 15:00 UTC , Shopify stops serving API version 2025-07 . If your app, integration, or script still pins that version, here is the…
Deep Dive into Shopify’s Global Objects in Liquid
Key Takeaways Global objects are just there — every Liquid file, zero setup, no imports needed. Cart state, customer info, product details, store se…
I built a UCP conformance checker where every check has to prove it can catch its own bug
A conformance checker that says "yes" when the real answer is "no" is worse than having no checker at all. That one worry shaped a small open-source…
Indexed vs. Cited: The Distinction Killing Shopify Stores' AI Visibility
For twenty years, "ranking" meant one thing: get indexed, get crawled, get a position on a results page. Every Shopify store's SEO checklist was bui…
Stop Guessing Why Your Shopify Product CSV Import Failed
You exported a product CSV, edited it in Excel or Google Sheets, and uploaded it to Shopify. Shopify shows a generic error — or worse, it silently i…
Dynamic pricing on Shopify is not a pricing problem. It is a blast-radius problem.
The first time I watched a dynamic-pricing job touch a live catalog, the algorithm was the part I trusted. The part that scared me was that nothing…
I analyzed 30 winning dropshipping products. 7 patterns they all share.
Looked at 30 products running Meta + TikTok ads profitably. 7 patterns every single one had: PRICE : $25-$65 Below = thin margins. Above = harder im…
How I Stopped Shopify's GraphQL API From Throttling My App (Parallel Query Patterns That Actually Work)
A dashboard I built was taking 4+ seconds to load. Products, orders, inventory, customer data — each query waited politely for the one before it to…