What goes into utm_source for TikTok and LinkedIn Ads — Google's official list has only 5 rows
"We tag TikTok Ads with utm_source=tiktok-ads . It's clearly an ad, right?" If that's been your team's convention, GA4 has been silently dropping yo…
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What goes into utm_medium for Meta Ads — the GA4 regex that decides Paid Social vs Organic Social
"We tag Meta Ads with utm_medium=social . It's a social platform, right?" If that's been your team's convention, GA4 has been silently logging your…