AI & ML

BMW’s iX4 SUV is a 428-mile defensive weapon against China’s EV takeover

While much of the automotive world sits dumbfounded as China gobbles up all its customers, BMW continues to roll out extremely well-crafted, technol…

BMW’s revamped i3 boasts up to 468 miles of range

When BMW first announced it was reimagining the i3 as an all-electric four-door sedan built on its Neue Klasse platform, it left out a lot of import…

BMW’s in-car Spider-Man ad is villain behavior

When a premium car brand like BMW says it has a "special surprise" in store for drivers, I'd expect something more luxurious than having a movie com…

BMW iX3 has a lower starting price than comparable gas-powered X3

The 2027 BMW iX3 is now available in the US, and its starting price my surprise and delight fans of the Bavarian automaker. The iX3, which is the fi…