ROAS 100% is not the breakeven point — what most ad reports get wrong
I keep hearing this line in marketing reviews: "Our ad ROAS is 300%, so we're profitable." For a 50% gross margin product, that's true. For a 20% gros…
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Getting Started With Seal Reports: Sharing Filters Across Multiple Models
This is the seventh post in the series. The final report may contain multiple UI elements: data tables, KPI widgets, and various types of charts. When…