The three-object CRM data model that ends your data silos
Every few weeks a developer gets pulled into a meeting they didn't ask for. The revenue team's CRM is "a mess," the reports don't match, and someone…
AI & ML
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Why most Marketo audits start at the wrong layer
A lot of Marketo "audits" start at the campaign layer because that is where the visible work happens. New programs. A cleaner folder structure. A ti…
RevOps alignment is an operating-model problem, not a tooling problem
Most RevOps "alignment" projects are tooling projects in disguise. New routing rules. A cleaner scoring model. A tighter Salesforce report. The work…