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Swiggy Uses 350+ Features and Multi-Task MLP to Predict Customer Lifetime Value

Swiggy developed an in house predicted lifetime value model using more than 350 pre order features and a multi task MLP for Food and Instamart. Addi…

Machine LearningOnline LearningContinuous DeliveryAcquisitionNeural NetworksGoogleCustomers & RequirementsSoftware EngineeringAdvertisingModelingAI, ML & Data EngineeringArchitecture & DesignDevelopmentnews
InfoQ Sep 2, 2026, 13:55 UTC
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JioHotstar Explains the Distributed Engineering Behind Personalized Ad Requests at Streaming Scale

JioHotstar explains the distributed architecture behind its real-time ad request workflow, covering ad decisioning, waterfall tiering, pacing algori…

Data-Driven Decision Making SeriesVideo CodecArchitectureStreamingScalabilityMicroservicesAlgorithmsDecision TreesStreaming VideoDistributed SystemsTechnologyLow LatencyAdvertisingDevelopmentArchitecture & Designnews
InfoQ Aug 5, 2026, 14:09 UTC

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