25–35% of our best customers were aging out of retargeting before we ever showed them an ad
A frequency cap failure on a $40K/mo account eventually traced back to a 7-day retargeting window that was quietly excluding the highest-value buyers …
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A Merchant Center disapproval wiped 40% of our SKUs the day a 6-week promo launched
Three days into November, a disapproval cascade pulled 40% of active SKUs from Shopping and Performance Max simultaneously — on day one of a promotion…