I Ran My Career Like a Production System for 12 Weeks. The Dashboard Was Wrong Before I Was.
For 25 years I've been the person in the room asking to see the data. In incident reviews, in planning meetings, in one-on-ones with engineers who w…
Testing & QA
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I Tested Dozens of Marketing Channels. These 10 Actually Worked.
Shipping a product feels like the hard part. Then you launch into silence and realize distribution was the real challenge. For a long time, I though…
Product Hunt Launch Playbook: From Preparation to #1 Product of the Day
A successful Product Hunt launch can generate thousands of signups, hundreds of backlinks, and significant SEO value — but the difference between #1…
Finding Product-Market Fit: A Data-Driven Framework for SaaS Founders
Product-market fit is not a binary milestone — it is a measurable state where your product solves a problem so well that users return organically an…
How Localized Pages Helped My Random Chat Platform Reach 400K Monthly Google Search Clicks
A few years ago, if someone had told me that a small browser-based random chat platform could reach nearly 400,000 monthly Google Search clicks, I p…
Почему компании строят свои конструкторы баннеров: разбор паттерна, который никто не называет
Полтора года назад я работал в B2C-продукте с командой около 150 человек. Маркетинг хотел запускать промо на сайте: баннеры, акции, сезонные кампани…