ВкусВилл: UX, который покоряет, и ложка дёгтя в офлайне
О подходе к пользователям во ВВ я узнала от продакта, когда готовилась к собеседованию на рейтинги и отзывы в Авито. Я посмотрела презентацию и была…
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Inventory Display and Messaging Strategy
Stock Messaging Isn't One-Size-Fits-All: A Category-Based Approach "Only 3 left in stock!" This kind of urgency messaging is everywhere in e-commerc…
Amazon will show AI product images when you search for some reason
Amazon will use visual search and AI to show AI generated product images that match your search queries. The retailer says it will help guide users…
10 AOV Uplift Levers Each Have a Hidden Cost — Map the Risks Before You Ship
"We launched every AOV uplift lever we could find. AOV is up — but monthly revenue is flat, or slightly down year over year." This is one of the mos…