What channel are Email and SMS in GA4 — Google's official spec has the answer
Have you ever sent a newsletter campaign, checked GA4 the next morning, and found that none of the traffic landed under the Email channel? Or wondered…
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Bounce Rate vs Exit Rate — What Each One Actually Counts in GA4
"Bounce Rate is high, that's a problem, right?" "What's the difference between Bounce Rate and Exit Rate?" These are the two metrics most often confus…
GA4 Events vs Sessions — What Each One Counts and Why They Differ
"What is the GA4 event count?" "How is it different from the session count?" These are the most common mix-ups I hear from people starting with GA4. B…
Sessions vs Page Views vs Users — What Each One Actually Counts
"Sessions are the number of visitors, right?" "Page views are high, so traffic is healthy." These are the most common mix-ups I hear from people start…