What channel are Email and SMS in GA4 — Google's official spec has the answer
Have you ever sent a newsletter campaign, checked GA4 the next morning, and found that none of the traffic landed under the Email channel? Or wonder…
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What goes into utm_source for TikTok and LinkedIn Ads — Google's official list has only 5 rows
"We tag TikTok Ads with utm_source=tiktok-ads . It's clearly an ad, right?" If that's been your team's convention, GA4 has been silently dropping yo…
What goes into utm_medium for Meta Ads — the GA4 regex that decides Paid Social vs Organic Social
"We tag Meta Ads with utm_medium=social . It's a social platform, right?" If that's been your team's convention, GA4 has been silently logging your…
GA4 report snapshot templates: User behavior, Sales and marketing performance
Acquiring users to our website is not easy, and bringing them back is more difficult. But if our content reaches people, it will increase the sales…