Underpowered Tests Lie
Last month I audited the statistics inside Mia, my ad-testing agent, and found a 20x error that had never broken anything. No exception, no failed a…
Tech news from the best sources
Last month I audited the statistics inside Mia, my ad-testing agent, and found a 20x error that had never broken anything. No exception, no failed a…
When you build an AI system for marketing performance monitoring, one tempting idea is to let the LLM decide everything. Campaign pacing is off. Cre…