How I Stopped Writing JSON-LD by Hand
How I Stopped Writing JSON-LD by Hand If you've worked on more than a few websites, you've probably written the same JSON-LD markup over and over agai…
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I Ran a Technical SEO Audit for Five Days: the Gates Mattered More Than the Five Fixes
Plenty of SEO audits end with a single tool report. You run Lighthouse, screenshot Search Console coverage, save a "12 issues found" panel, and call i…
Technical SEO: A Simple Introduction
You may have heard that there are three types of SEO: On-page SEO, Off-page SEO, and Technical SEO. However, there are only two types: On-page SEO and…
We stopped paying $100+/mo for SEO tools. Here's the technical-audit setup we use instead
We run 10+ web products. For years our SEO tooling was a $100+/month subscription we mostly used for one job: technical audits. The keyword and backli…
Before a redesign or new content: fix crawlability and site architecture on WordPress
I’ve reviewed plenty of WordPress sites where teams go straight to a redesign or content sprint while the site’s foundation quietly sabotages their ef…