My best-looking ROAS campaigns were quietly destroying subscription revenue
Campaigns with the cleanest ROAS dashboards had collapsed subscription attach rates — from 40% down to under 12% — and nobody noticed for weeks. Here'…
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Adding one field to our CAPI payload moved match rate from 66% to 79% overnight
Adding hashed phone number to an already-live CAPI integration — nothing else — pushed match rate 13 points in a single day. That's the kind of result…
A Merchant Center disapproval wiped 40% of our SKUs the day a 6-week promo launched
Three days into November, a disapproval cascade pulled 40% of active SKUs from Shopping and Performance Max simultaneously — on day one of a promotion…