What Building Cricket Analytics Taught Me About Data Visualization
When most people watch a cricket match, they notice the obvious moments—a six into the stands, a fast bowler taking a wicket, or a last-over finish th…
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Firebase Analytics in React Native — Complete Implementation Guide
Analytics is one of the most valuable tools you can add to a mobile application. While building features is important, understanding how users interac…
Day 96/100 – Standard SQL Time Functions in ClickHouse® 26.3: Better ANSI SQL Compatibility
Introduction One of the key goals of recent ClickHouse® releases has been improving compatibility with the ANSI SQL standard. While ClickHouse has alw…
Add Microsoft Clarity to Hugo with Cloudflare Zaraz - Without Redeploying
Adding Microsoft Clarity to a Hugo site normally means placing its tracking script in a base template, rebuilding the site, and deploying the change. …
Day 88 - Upgrading to ClickHouse® 26.3 LTS: A Step-by-Step Safe Guide
Introduction Upgrading a database is much more than installing a newer version. It requires careful planning to preserve data integrity, maintain appl…
7 Sources Hiding Inside Your Direct Traffic
Open almost any web analytics dashboard and you will find a channel called Direct . The usual explanation is simple: Direct traffic comes from people …
Add analytics to your site without a cookie consent banner
I wanted to know if anyone was actually visiting my new side project — but I really didn't want to slap a GDPR cookie-consent banner on a tool that's …
Perceived Latency: The Invisible KPI Killing Voice Experiences
Perceived Latency: The Invisible KPI Killing Voice Experiences Your teams track conversion, NPS, session time. Nobody tracks the assistant's silence. …
Day 84: EXPLAIN `pretty=1` and `compact=1` in ClickHouse® 26.3
When a ClickHouse® query runs slowly, the root cause is not always insufficient hardware or an inefficient schema. In many cases, the issue lies in th…
How to verify AI citations instead of trusting ranking screenshots
AI visibility work is often reduced to a single question: “What position did my brand get?” That is a useful signal, but it is not enough to understan…
Real-Time Analytics: When You Need It and When You Don't
"We need real-time analytics" is one of the most common requests in data engineering. It's also one of the most misunderstood. When the VP of Sales sa…
KPI Dashboards Are Broken. Here's What Replaces Them.
Your company has a KPI dashboard. It was built six months ago by someone who has since moved teams. It shows revenue, churn, and a few product metrics…
Best Embedded Analytics Tools for SaaS in 2026
If you're building a B2B SaaS product and need to ship analytics to your customers, you're evaluating embedded analytics tools. The market has more op…
MarketNow is live in 33 countries — here's what the traffic actually looks like (no hype)
I run an MCP (Model Context Protocol) marketplace at marketnow.site . Today I pulled the Vercel analytics by country for the last period. Here's what …
Day 71 - Advanced Partitioning Strategies for Petabyte-Scale Tables
As datasets grow into the petabyte range, choosing the right partitioning strategy becomes one of the most important architectural decisions in ClickH…
Designing an API-First Value-Based Care Analytics Stack for MA Payers
If you build software for Medicare Advantage (MA) plans, "analytics" usually arrives as a vague requirement and leaves as a pile of nightly batch jobs…
Data warehouse for startups: picking BigQuery or Snowflake
The best data warehouse for startups with a small data team For a small data team without a dedicated platform engineer, Google BigQuery is the easies…
Deploying Matomo Analytics - An Open-Source Google Analytics Alternative
Matomo is an open-source web analytics platform that keeps full ownership of visitor data on infrastructure you control, a privacy-first alternative t…
Deploying Plausible Analytics - Self-Hosted Web Analytics Platform
Plausible Analytics is an open-source, self-hosted web analytics tool that tracks traffic without cookies or personal data collection, a privacy-first…
Day 64: ClickHouse® Query Cache – Configuration, Best Practices, and Common Pitfalls
Introduction Analytical platforms often execute the same SQL queries repeatedly. Business Intelligence (BI) dashboards refresh every few minutes, sche…
Day 63: Advanced ClickHouse® Dictionaries – Integrating External Data Sources for Faster Lookups
Introduction Modern analytics platforms rarely store all business data in one place. Customer information may reside in PostgreSQL, product catalogs i…
From My Machine to the Cloud: Connecting Power BI to SQL Databases; PostgreSQL (Local vs Aiven)
Introduction I used to think "connecting to a database" was one skill. Turns out it's two: connecting to a database chilling quietly on your own lapto…
Day 57: Internals of ClickHouse® Data Parts and Merges – A Complete Guide
Introduction One of the reasons ClickHouse® can handle massive analytical workloads with exceptional speed is its storage architecture. Unlike traditi…
AI Assistants Are Quietly Sending You Customers — and Your CRM Can't See Them
The best acquisition channel in your CRM may be hiding under website . That sounds dramatic, but it is exactly what we found in our own CRM at Automaz…
Power BI Is More Than Dashboards: Why It Belongs in Modern Data Work
Despite the rise of Python, R, notebooks, cloud warehouses, and custom analytics platforms, Power BI remains one of the most important tools in my dat…
My best-looking ROAS campaigns were quietly destroying subscription revenue
Campaigns with the cleanest ROAS dashboards had collapsed subscription attach rates — from 40% down to under 12% — and nobody noticed for weeks. Here'…
Building an Automated Affiliate Analytics Dashboard with Python
Affiliate marketing usually comes with dozens of dashboards. One network shows clicks. Another shows conversions. A third shows payouts. After a while…
How to Analyze Storefront Elements by Revenue Impact, Not Just CTR
Most ecommerce teams can tell you where traffic comes from. Fewer teams can tell you which storefront components actually move revenue. That gap matte…
Best real-time analytics database for star schema and fast joins (2026 guide)
Modern OLAP databases like ClickHouse now handle star schemas and complex cross-table joins at massive scale. That gives data engineering teams a real…
How to Design an Event-Driven Analytics Pipeline — A System Design Deep Dive
Interview prep series: real problems, real trade-offs, no hand-waving. The Problem Worth Solving Here's a scenario straight from a fintech startup I w…