My best-looking ROAS campaigns were quietly destroying subscription revenue
Campaigns with the cleanest ROAS dashboards had collapsed subscription attach rates — from 40% down to under 12% — and nobody noticed for weeks. Here'…
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25–35% of our best customers were aging out of retargeting before we ever showed them an ad
A frequency cap failure on a $40K/mo account eventually traced back to a 7-day retargeting window that was quietly excluding the highest-value buyers …